I’m so grateful to Persnickety Prints for providing this information on where and how to print photos! For all of you that frequent the Costco/Walmart/Walgreens photo lab, this is a MUST read! Also, if you’re a professional photographer (or a future one!), this is imperative to know and be able to tell your clients! A special thanks to Devin Peirce, Lab Manager at Persnickety, for writing this up for me!
Photo Finishing in the 21st Century
Not long ago you would buy a roll of film at your local drug store, load it into your 35mm camera, and shoot sparingly. Return the exposed roll to the same drug store, and wait for prints.
The photo finishing industry has changed dramatically just in the last decade. Today, we can snap a photo and view images instantly.
Easy doesn’t always mean better. Film was film, you got what you got. But in this new digital era there are so many different options that can really impact the overall quality of your images. RGB or CMYK? 8 bit or 16 bit, or more? JPG or TIFF? RGB, sRGB, Adobe 1998 RGB, or ProPhoto? DPI or PPI?… and if so, 72, 150 or 300? CS5 or Elements? iso, megapixels, aperture, shutter speed, Nikon vs. Canon?….. you get the point, right?
What’s next? Do the images stay on the memory card? Do you save them to your hard drive only to be viewed as a screensaver? What happens when your hard drive crashes? With advancing technology, what will you do when memory cards are obsolete?
Solution: Print.
1. Printing at home with an inkjet printer. How is that working out for you? Is it archival? When was the last time you actually printed a good number of prints on that printer? Why don’t you do it any more? Because that special paper is so expensive… and what’s that?… You’re out of ink again? Only to find that they don’t sell the ink cartridge you need any more. And what happens if your lovable child spills liquid on that print? Is it waterproof? Will it last hundreds of years?
2. Photographic Printing. Unlike an inkjet print where the ink sits susceptible, on top of the paper, waiting to be scratched or spilled upon, a traditional photo print is exposed by light and processed in photo chemicals just like in an old fashioned dark room.
Premium Printing: Persnickety Prints.
Photographic Printing (see above).
• Your images are loaded into our advanced imaging software, which automatically reads your embedded color profile.
• Prejudging/Optimizing. We look at every single image to determine if it needs to be lightened, darkened, color enhanced or slight contrast added. Other “labs” typically run the images in auto mode.
• Then, the magic happens with an amazing machine manufactured by Noritsu. • Silver halide photo paper (not the photo paper in the electronics department at your local Wal-mart) is advanced from a light-tight container, trimmed to the size your printing, and proceeds past the laser exposure unit where paper is exposed with a latent image. The laser light source literally engraves the image into the emulsion on the paper.
The photographic developer (or just developer) is a chemical that makes the latent image on the film or print visible. It does this by reducing the silver halides that have been exposed to light to elemental silver in the gelatin matrix. As a generalization, the longer a developer is allowed to work, the greater the degree of reduction of the silver halide crystals to silver and therefore the darker the image. The development process needs to stop, otherwise the image would be over-developed. The bleach fix stops that development process. The bleach fix stabilizes the image, removing the unexposed silver halide remaining on the photo emulsion, leaving behind the reduced metallic silver that forms the image, making it insensitive to further action by light.
After taking a bath in four separate wash tanks and drying off in a quick dry cycle, we have a perfectly printed Persnickety Print. It’s absolutely amazing how the Noritsu works! The entire process takes about 3-4 minutes for one print.
Enlargements
Enlargements from 16×20′s up to 30×40 are handled in our dark room (yes, it’s completely dark). We have a similar machine to the Noritsu, but on a much larger scale. It’s what we call our hidden little secret. This machine works much like the Noritsu, except it has a light-emitting diode that exposes the paper and the prints must be processed by hand.
It’s all about Chemistry. To achieve a “persnickety” print, the emulsion in the paper must be tested and balanced to it’s corresponding light source. That same light source must be maintained and calibrated. Even the photo chemicals need to be checked and balanced. With too much or too little paraphenylene diamine in the developer, the prints will never come out with the appropriate color. It is a science.
It is what we do at Persnickety Prints.
We are P e r s n i c k e t y.
Kam posted the following on January 23, 2012 at 5:57 pm.
Precious!
Aimee posted the following on January 23, 2012 at 5:57 pm.
So cute! Love how interested he is!
Dena posted the following on January 23, 2012 at 8:00 pm.
I love it!
Dana @ Bungalow'56 posted the following on January 24, 2012 at 12:07 am.
How perfect is this? The lighting, his focus and the socks!
Dana
Carli posted the following on January 24, 2012 at 8:20 am.
So cute!! I love it
jessica posted the following on January 24, 2012 at 8:48 am.
saw on IHF – precious!
mary posted the following on January 24, 2012 at 9:33 am.
ha! i love this!
Dee posted the following on January 24, 2012 at 10:23 am.
Hi Elisha!
I have been admiring your blog for a while now after I signed up for a couple of your classes on BigPicture. I love your photo for the I heart Faces challenge – I hope to join in with them myself at some point, once I’ve improved my photography skills a bit that is!
Breanna Peterson posted the following on January 24, 2012 at 9:23 pm.
such a sweet moment!
leah posted the following on January 25, 2012 at 11:31 am.
he is so precious… i love the creamy skin.